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December 2007 Issue

Behind Ave Maria's Push to Lure New Business

PLUS
2007 Winners and Losers
2008 Where Opportunity Knocks

Featured Articles

Don't Send the Wrong Message 
A simple e-mail blunder is all it can take to lose credibility—or a job.

Faith and Opportunity 
Ave Maria is offering all it can to lure business prospects to its brand new town.

Winners, Losers and, of course, Real Estate 
There's no avoiding THE impact issue as we recap 2007 highlights and forecast what's ahead for 2008.

New Man on Campus 
FGCU's incoming president has plans to build business connections.



Departments

Getaways 
The Buzz
Cultural Crossroads

Five Questions with Rick Borman 
The Buzz
VP of public relations, Town Hall series

My First Job 
The Buzz
Harlan Parrish, CEO and president Colonial Bank, Southwest Florida

Leading Question 
The Buzz
Are employers benefiting from the rise in unemployment?

Business Class 
The Buzz
Winning Ways on the Links

Shop Talk 
Shop Talk
Who's garnering applause, getting promoted and moving on.

Remodeling Business 
Residential Real Estate
Builders shift their focus to renovations.

Marketing Slump 
Marketing Matters
The housing slide takes some PR pros with it.

December GB Planner 
GB Planner

Lexus versus Infiniti 
Designated Driver
Quality sedans, one with comfort, the other with speed.

Tough Love 
After Hours
Mary Love finds sweet relief on ice.