It doesn’t matter how well your product works or business operates if it doesn’t visually appeal to consumers. The best way to do that? With the right color, a Webpage FX infographic suggests. The illustration shows that 84.7 percent of consumers “cite color as the primary reason they buy a particular product.” Eighty percent of people believe “colors increases brand recognition,” while nearly half are more attracted to ads that aren’t plain black and white.
Below are a few subconscious effects common colors have, according to Webpage FX, so you can pick the right one to represent your business or product.
Red
Key effects:
- Stimulates appetite
- Demonstates urgency (think clearance sales)
- Increases heart rate
Businesses using this color:
- CNN
- McDonald’s
- Target
Yellow
Key effects:
- Signifies optimism
- Grabs attention
- Demonstrates clarity
Businesses using this color:
- Best Buy
- Hertz
- Nikon
Blue
Key effects:
- Feels productive but not intense
- Creates security and trust
- Signifies calmness and serenity
Businesses using this color:
- American Express
- Walmart
Orange
Key effects:
- Shows aggression and excitement
- Creates call to action
- Represents cheerfulness and confidence
Businesses using this color:
- Amazon
- Harley-Davidson
- Payless ShoeSource
Green
Key effects:
- Signifies health and wealth
- Promotes relaxation
- Represents growth, fertility and nature
Businesses using this color:
- Animal Planet
- Starbucks
- Whole Foods Market
Purple
Key effects:
- Feels royal and wise
- Calming and soothing
- Represents imagination and creativity
Businesses using this color:
- SyFy channel
- The Willy Wonka Candy Co.
- Yahoo
For more information on colors to use in your marketing, click here.