BMW joined the U.S. Open Pickleball Championships as an official sponsor of the event to take place April 26-May 3 in East Naples. The 2025 event is expected to draw more than 50,000 spectators and more than 3,000 players from 40 countries to the USOP National Pickleball Center at East Naples Community Park. In addition to BMW joining in 2025 as an official sponsor, premium sponsors include Margaritaville, Minto, Naples, Marco Island and the Everglades — Florida’s Paradise Coast, Franklin Sports, Skechers, Joola and Wilson.