Estero-based car rental company Hertz appointed Home Depot Western Division President Chris Beg as executive vice president and chief administrative officer and former Amazon and TikTok executive Doria Holbrook as executive vice president of mobility, company officials announced. Both will report to CEO Gil West.

In their new roles, Berg, who spent more than two decades running large-scale transformation projects and enhancing customer experience at Home Depot, will oversee the company’s administrative operations, including procurement, business services, real estate and facilities management.

Holbrook will lead the company’s rideshare rental programs and partnerships, focusing on innovation and developing new mobility solutions to generate further growth. Holbrook previously served as vice president of global supply-chain partnerships at Flexport global logistics technology platform and vice president of delivery business unit at Cruise. She has also held operations leadership roles at TikTok and Amazon, where she helped establish Amazon’s last-mile delivery service.