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Margaritaville Beach Resort Fort Myers Beach opened Fins Up! Beach Club,which features a 15,000-square-foot pool overlooking the Gulf of Mexico with direct access to the beach.

An expansive sundeck surrounds the lagoon pool and features seating areas for resort guests and private cabana available for rent. The 5 o’Clock Somewhere Bar & Grill features 60 bar stools and additional expansive seats for dining.

Adjacent to the pool is the old Fort Myers Beach Cigar Hut, which will become the new Salty Rim once the interior work is completed and will feature gourmet hot dogs and pizza and frozen drinks. A soundstage will feature daily live entertainment inside the beach club.

Fins Up! Beach Club is available to resort guests and day pass holders. Prices for day passes vary based on the resort’s occupancy and the day of the week with prices starting at $65.

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