St. Matthew’s House is introducing a fresh new look and launching a rebranding program. A new logo has been designed to better project and present the nature of the not-for-profit’s faith-based mission of service to those experiencing hunger, homelessness or addiction. There also is an all-new look to the St. Matthew’s House website. The new logo carries forward the “Heart of St. Matthew’s House” but now the heart is encircled by an arrow that points to a pathway and symbolizes forward movement to positive outcomes. The tagline states “Journey Together” as a call to action to join with St. Matthew’s House in cultivating communities where people are seen, accepted, challenged and supported. Over the summer months, residents will see the application of the new logo to signage on St. Matthew’s House program buildings and social enterprises. Social enterprises include thrift stores throughout Southwest Florida and Delicious by Design and LuLu’s Kitchen, a commercial catering operation and restaurant.